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“They were able to get that mold up and running within three to four weeks, whereas our other partners were taking six, eight weeks just to get first-off tool parts.” “Fictiv was a crucial partner in that,” said May. Fictiv injection molded the plastic caps for quip’s retail packaging in just 4 weeks
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“It really wouldn’t have been possible with traditional manufacturing channels that we’ve worked through”įictiv also helped quip with an injection mold for their retail packaging to launch in Target. “Fictiv is an agile company, just like quip is, so it’s great to work with another company that works and thinks like us.” Packaging Design “We’re growing very quickly, so we need a supplier that can grow with us,” said Archie Durfee, quip supply chain manager. Industrial designer Jon Fratti on the Fictiv platform “Getting high fidelity 3D prints from Fictiv turned around the next day through their online portal was really critical to validating our design decisions,” said May.Īs quip progressed into production, they worked with Fictiv to get injection molding tools online quickly in order to fulfill rapidly increasing customer demand. “We’re growing very quickly, so we need a supplier that can grow with us” quip first started working with Fictiv to rapidly iterate on their designs using 3D printing. The Challenge: Speed and Quality in Prototyping and Production
![target quip toothbrush target quip toothbrush](https://www.digitalcommerce360.com/wp-content/uploads/2018/10/shutterstock_1016965924-1024x493.jpg)
“Our approach was to strip the toothbrush back down to its base and then add back in just the right features and just the right design touches, so that it would still be something that would elevate the experience,” said Bill May, quip Co-founder and COO. Equally important are the features they didn’t include: harsh cleaning modes, bulky chargers, and expensive brush heads. quip’s slim electric toothbrush features a vibrating timer and affordable brush head delivery service. Quip is a Brooklyn-based oral care company bringing design innovation to the electric toothbrush market. Quip: Reinventing the Electric Toothbrush